When business is tough, goal setting is critical. If you don’t want to get sucked into the downward spiral, you need to head for higher ground. More important, you need to know how to get there. Goal setting is a vital thing if growth in a business is to be expected. It’s the bridge between desiring an outcome and then seeing that idea become a reality. Inbound marketing lends itself to goal-setting particularly well, as it provides comprehensive data on the success of each of its aspects. Of course, having all the components that you need to create something in one place doesn’t necessarily make the end product a guaranteed success. It’s the application of goal-setting techniques to the data that inbound marketing provides that will give a result-generating strategy. Below are steps on how to achieve your business goals helps you stay motivated.
Make an Action Plan:
How to achieve your business goals requires a bit of discipline, you need an Action Plan. This is the number one secret to effective goal setting; regardless of what your goal is, the key to reaching it is always the same. The best, perhaps the only, way to turn an abstract goal into an attainable reality is to create an action plan; a nitty-gritty, no-nonsense action plan. Many small-business owners are wishful thinkers, full of big ideas. They spend hours talking and dreaming about what they’d like to accomplish, but never in concrete terms.
They repeat the same ineffective activities over and over, and then wonder why they’re not getting anywhere. The fact is that when business people set measurable goals, they are much more likely to attain them. That means not just defining your objectives, but also defining the resources, time and money you’ll need to invest in order to achieve them. Achieving your goals, even big goals, doesn’t require brilliance or talent. It does, however, require determination and tenacity, and most of all, a realistic action plan. If you don’t plan, you plan to fail.
Put It in Writing:
Every business requires a marketing plan, sales plan, recruitment plan, process plan and financial plan. Note the common word in all this activity: plan. Goals are nothing more than what you “plan” to accomplish. So, write your goals down. Then, start filling in the blanks between Point A (where you are today) and Point Z (where you want to be). The act of writing your ideas down, or say, keying them into your laptop, will force you to think in concrete terms. It will also spark additional ideas. This is the birth of your action plan.
Strategic Goal Planning:
It’s one thing to set a goal for the future, but how accurately are you keeping track of your accomplishments? What systems do you have in place to keep you on target? Set your goals incrementally, with short-term plans that take steps toward the larger things you want to complete. Write down what you want to accomplish this year, then take a step back… What do you need to do this month to realize that goal? Take another step… What do you need to do this week to move closer to your monthly goal? One more step… What can you do today to make progress on your weekly goal (in turn making progress toward your long-term goals)?
Most people fail to achieve their goals because they have a flawed process, set unattainably high expectations, or because they set goals that do not inspire them. Keep this in mind when forming your own goals, and remember that they don’t all have to be business related. It’s perfectly OK to include your personal goals here too. In fact, you should! A balanced mix of personal and professional goals will help you get a clear picture of what you want to accomplish across the board, and the time it will take to get there. Here’s a goal setting worksheet I created last year (and I’m still using the same one!)
Break your plan down into smaller steps and attach a realistic deadline to each step. Determine how to measure your progress; these measurements will be your reality check. Then, define your investment. How much will each step cost, in terms of dollars, time, research and energy? What resources can you draw from and what additional resources will you need to acquire? Eventually, you will have a full-blown action plan. Don’t tuck it in a drawer–keep it close by for constant reference. Make regular appointments with yourself to review your plan and ensure you stay on track. It is a work-in-progress, and you can expect to make changes as you proceed. That’s okay, just don’t stop working on it. Remember, there’s only one way to eat an elephant: one bite at a time.
How to Achieve Your Business Goals – Get SMART:
If you haven’t set formal goals before, try following the SMART goal-setting format. With this process, goals should meet this definition: Specific; Measurable; Achievable; Realistic; Time-Bounded.
It is perfectly clear to everyone who must be involved in its achievement. A child can tell you how close you are to accomplishing it. It is clear and unambiguous. Most of the problems with goal achieving stem back to a lack of clarity in setting the goal in the first place.
It can be defined in numerical or financial terms. It can be broken down into steps, each of which can be measured as well. The more clear the measures, the easier it is to focus and concentrate on achieving those numbers.
It can be accomplished within the constraints of time, money, the external environment, the economy, the skills and abilities of the team members and the other constraints contained both inside and outside the company.
It is within the bounds of reality and is something that people can develop a high level of confidence in achieving. In goal setting, many goals are “merely inspirational.” They do not reflect reality. They are more wishes and hopes than goals.
When you have specific schedules for the attainment of each part of the goal, and the completion of each part of the task, it is much easier for people to achieve the goal on schedule.
In other words, state clearly what you want to achieve. It must be something concrete and doable. Frame it in a way that allows you to measure your activity and include a deadline. These are vast, long-term goals that would realistically take three to five years to achieve. Focus on short-term goals that you can attain in the course of a year or less, right now, under current economic conditions. Hope this helps to achieve your business goals.